Spotify Canvas available to all artists
Big news from Spotify, since december 2020, the Canvas feature will be available to all artists on your roster moving forward.
In addition to being a great branding tool, Spotify Canvas has shown to consistently drive key performance metrics, such as social shares (+145% average vs. control group), streams (+5%), saves (+1.4%), adds to user playlists (+20%) and visits the artist's profile page (+9%). The Spotify Canvas microsite, canvas.spotify.com, is the source of truth for all things Canvas related - it has specs, a guide on 'how to upload', and their content policy.
Spotify are also introducing a new Canvas category on SoundBetter, where artist teams can find and hire credible visual designers to help them make their assets.
Spotify Canvas will remain inaccessible to consumers in these markets: Russia, Ukraine, Belarus, Kazakhstan, Moldova, MENA (Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, India for a moment.
You can find our Best Practices guide for Spotify Canvas here
We look forward to seeing how your artists continue to express their creativity with the format.