More than $4 million was spent on the platform in a day last time Bandcamp waived its fees.
"The Covid-19 pandemic is in full force, and artists have been hit especially hard as tours and shows are being canceled for the foreseeable future. With such a major revenue stream drying up almost entirely, finding ways to continue supporting artists in the coming months is now an urgent priority for anyone who cares about music and the artists who create it. The good news is that we’re already seeing many fans going above and beyond to support artists across Bandcamp.
To raise even more awareness around the pandemic’s impact on musicians everywhere, we’re waiving our revenue share on sales today (Friday, March 20th, from midnight to midnight Pacific Time), and rallying the Bandcamp community to put much needed money directly into artists’ pockets.
(Update: On Friday, March 20th, fans bought $4.3 million of music and merch to support artists impacted by Covid.)
For many artists, a single day of boosted sales can mean the difference between being able to pay rent or not. Still, we consider this just a starting point. Musicians will continue to feel the effects of lost touring income for many months to come, so we’re also sharing some ideas below on how fans can support the artists they love and how artists can give fans new, creative ways to provide support.
It may sound simple, but the best way to help artists is with your direct financial support, and we hope you’ll join us both today and through the coming months as we work to support artists in this challenging time."
Ethan Diamond Co-Founder & CEO Bandcamp
(See a full list of labels and artists offering donations, exclusive merch, discounts and more for today’s fundraiser.)
If you’re a fan:
We recognize that plenty of music fans are also seeing their livelihoods disrupted by this virus, but if you’re lucky enough to be in a position to spare some funds (or find yourself in that position in the coming months), please consider sharing your good fortune by buying music and merchandise directly from artists on Bandcamp. Today, Bandcamp’s share of sales will also go to the artists and labels you choose to support, and as always, it will reach them in 24-48 hours.
If you already have all the music and merchandise you want from your favorite artists, consider discovering new favorites via our editorial publication, Bandcamp Daily — our best-of’s are a great place to start. Bandcamp Discover is another solid way to find new favorites, and browse our inventory of over 800,000 unique physical items, including vinyl, cassettes, and more. You can also send your favorite music and merch to a friend (there’s a “send as gift” option below every item on an album page and in your collection), or give them a Bandcamp gift card and let them make their own selections.
Finally, most of the items on Bandcamp have an option to pay more than the asking price, and leave a note for the artist. A tip and words of support are always appreciated, but especially so now.
If you’re an artist:
Start by taking a look at the new Bandcamp Artist Guide, which is full of recommendations for how to maximize your sales on Bandcamp. The sections on community and merch may be particularly useful right now, as you look to replace income you’ve lost from canceled tours and shows.
We’re telling everyone with a Bandcamp fan account about today’s event, but please help us spread the word via your usual social channels. You can also use the Bandcamp Artist App to message your followers about it.
Many of your fans are actively looking for ways to support you through this crisis. Even if you don’t have new music or merch, we know fans love live recordings and early demos, and this is a good time to dig those up and release them on Bandcamp. We’re also seeing artists offering music production services, as well as video hangouts, lessons, and gear tutorials (these can all be listed as merch items on Bandcamp). And by setting up your own subscription service on Bandcamp, fans can provide you with their sustained, recurring support (check out STS9, Kursa, George Clanton, Papadosio, Steve Lawson, Holy Roar Records, and Greenleaf Music, for example).
Over the coming weeks we’ll collect examples of what’s working best and share those here, so if something is especially effective for you or you’re just excited about an idea, please let us know.
Fonts: Bandcamp, Labelworx, Mixmag